m4music: 25 to 28 March 2010 in Zurich & Lausanne
From 25 to 28 March the Migros Culture Percentage will hold m4music, its pop festival, in Zurich and Lausanne, offering some 30 live concerts, a conference with roundtable discussions and workshops, and the demotape clinic for up-and-coming young musicians.
And once again, Swiss Music Export is part of the action in both festival cities, building networks and connecting people. In addition to its traditional invitation-only “Business Brunch” it will also stage a brainstorming session dedicated to getting Swiss music to Germany.
Workshop: “How can Swiss artists catch a break in Germany?”
Sa 27 March 2010 – Moods (Zurich) – 1 pm - 2.30 pm
PRESENTED BY SWISS MUSIC EXPORT
After the US and Japan, Germany is the world’s third largest market for music – and Switzerland’s most important trading partner by far. Nevertheless, Swiss artists looking to establish a foothold in their neighbour to the north don't have it easy. Swiss managers and German tour and label promoters discuss possible ways in to the German market with examples drawn from successful attempts and from failures. They will focus on the following questions: How key is language to music? What are the hurdles? What are the prevalent market mechanisms in Germany? How should a Swiss band go about getting known in Germany? Is Germany in fact really all-important?
Christian Fighera, Two Gentlemen Records, Lausanne
Andres Hubmann, Label Manager Silversonic Records / H’Art Musik, Marl, Dortmund
Eric Kramer, Gadget, Zurich
Stefan Lehmkuhl, Meltbooking, Berlin
Moderator:
Tobi Müller journalist, Berlin
The event is open to all and free of charge.
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Swiss Music Export Business Brunch (by invitation only!)
As they do every year, Swiss Music Export holds its Business Brunch at Moods in Zurich’s Schiffbau, and offers an opportunity for foreign guests and local visitors from all segments of the music industry to swap calling cards and get to know each other.
Confirmed foreign guests:
Tobias Thomas – c/o Pop, Köln (D)
Martin Agosti - Brand Booking, Berlin (D)
Ueli Häfliger - Motor FM, Berlin (D)
Hannes Tschürz - Ink Music, Wien (AT)
Stefan Lehmkuhl - Melt Booking, Berlin (D)
Kem Lalot - Les Eurockéennes, Belfort (F)
Antony Meola - Upper 11, London (GB)
Andres Hubmann - Silversonic Records / H'Art Musik, Dortmund/Marl (D)
Raphael Schemel - Péripherique, Berlin (D)
Pierre Seidel - Popbüro, Stuttgart (D)
Oliver Sittel, Believe Digital, (D)
Time 11 am – 1 pm
Place: Moods/Schiffbau
Personal invitation required! Please contact Swiss Music Export for invitation.
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Music Festival
There's no shortage of top acts this year either, including Metronomy (UK), Bonaparte (CH), Booka Shade (DE), Hadouken! (UK), First Aid Kit (SWE) and José González (SWE).
Three evenings of 30 concerts total, 23 of which by up-and-coming or already known Swiss artists, among them Bonaparte, Solange La Frange, Round Table Knights, Anna Aaron & Band, Miss Trouble + Television Religion, Aloan, Choo Choo, Saalschutz and Das Pferd.
This year’s festival will open for the first time in Lausanne, to be continued on Friday and Saturday in Zurich.
Get the whole programme at www.m4music.ch
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Conference
Workshops and panel discussions will take up current topics in the music industry, open to all and packed with useful info.
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Demotape Clinic
m4music inquest of Switzerland’s best demo
The Demotape Clinic offers musicians and producers a platform to present work and get professional feedback. A pre-jury listens to every song submitted, and the best in four categories – Pop, Rock, Electronic & Urban – are invited to the Demotape Clinic’s live sessions, where a jury of bigwigs in the field publicly assess each demo: do the artists in question have what it takes for a CD deal, or live performance? How can they improve their work? What are the criteria used by music-biz professionals?
